Pantone Colour Of The Year: Viva Magenta

Pantone colour of the year: Viva magenta sits between red and pink on the colour wheel

Pantone’s announcement of the 2023 Colour of the Year is an exciting and uplifting choice. A hot pink called Viva Magenta that is reminiscent of blush has been named the 2023 colour of the year – and it packs a punch!

Described by the brand as “an unconventional red for an unconventional time”, Pantone’s Viva Magenta 18-1750 is a vibrant pinky colour with hints of purple that belongs to the red colour family.
“It’s assertive but it’s not aggressive – we refer to it as a fist in a velvet glove,” said vice president of the Pantone Color Institute Laurie Pressman.

We, at Boyac, never shy away from colour and we are very happy to have a myriad of fabric and wallpaper options in Viva Magenta to share with you. Find inspiration for your next project with our collection in this fun and fabulous hue!

Above clockwise from the top left: Thibaut Maisie col magenta; Taluk Sisal grasscloth col magenta; Jordan col magenta; Samba Stripe woven col magenta & coral.

Above: Metaphores curtains in “Fever”, sofa upholstery in “St Germain”, Curtains in “Bengale”, Cushions in Divine and St Germain.

Photographer: Gaelle Le Boulicaut.

Above clockwise from the top left: Colony Argo trellis velvet col rosso; Colony Melograno lampas col rosso; Batavia col barolo; Gran Conde col granada.

Above: IKSEL Exotic Chinoiserie wallcovering in magenta.

To view any of the BOYAC collection of fabrics or wallpapers, or to request sampling, contact the BOYAC team.